investing in mailing

It's been a little messy around here lately. That is typically the case with growth and not something you will hear us complaining about. This week we have had to make room for an upgrade to our envelope inserter. This machine will improve our efficiency in processing large quantity mailing projects. Mailing remains an important part of our business and one worthy of investment.

Let's talk about mailings.

Despite all the advancements in digital marketing, people still enjoy tangible items. Especially when they are highly customized and personalized to the recipient. Millennials especially have come to expect personalization and stand a much higher chance to become brand loyal to companies who are willing to put in the extra effort to reach them.

The evolution of digital printing has made this easier than ever. Names, dates, images, colors can all be customized to attract the attention of the specific person receiving a piece of mail. Immediate response can be obtained and measured by the inclusion of custom QR codes. Edge-to-edge printed envelopes or custom corrugated boxes can grab attention immediately.

We are continuing to invest in mailing and the technology to create great mail pieces. If you are curious about how this could help your business give us a call.