3 Ways to Improve Company Culture With Branded Swag

Company culture is one of those things that is intangible and yet so important in your business. According to the experts at HR Cloud, companies that have an established culture also have a turnover rate of only 13.9%, which is very low in most industries. Company culture can be built using many methods, including customized clothing. When you invest in corporate apparel it can actually have a big influence on how your employees interact with each other. Let's look at three ways custom-branded apparel can improve your company culture.

Create a Strong Brand Identity

Brand identity is not only important in your marketing strategy, but it's important to your company culture as well. When your employees are strongly aware of brand identity and that identity is something they also feel they can relate to, it makes it easier to create a company culture that everyone can feel they are a part of. Sharing custom-branded apparel with your employees that further communicates this brand identity sends a strong message that you are all on the same team.

Help Unite Employees

Much in the same way that school uniforms or sports team uniforms can unite students or athletes, custom-branded apparel can also unite employees. When you see everyone wearing branded company clothing, it sends the subconscious message that you are all on the same page. This can have a domino effect on people's behavior. This works great in workspaces in which people don't need to be identified by rank. When workers are not identified by rank, it can make everyone feel like they are on a more level playing field. This can improve employee morale and encourage collaboration.

This can even help to encourage better communication between different ranks, as it can help employees view management as more approachable. They may be more encouraged to speak up when there's a problem and to share their ideas. This always helps to improve company culture.

Express Unique Style

Corporate apparel design can be flexible. You can bring your own ideas and designs to create customized clothing that really suits your brand. A custom printing service will work with you to create custom-branded apparel that is unique to your company. You won't be limited to one or two design options.

If you'd like to learn more about custom-branded apparel, please contact Slade Print today. We'd be happy to help you with your next company clothing project.