3 Tips for Creating a Sign for Your Company
If you're looking to create a new sign to represent your company, there are a few important things to keep in mind. According to FedEx, 76% of American consumers enter a store they have never visited before based on its signs. The sign will serve as a key identifier of your brand, so you'll want it to align with your image and draw attention. Follow these three tips when working with sign companies to design and produce the perfect sign for your business.
1. Focus on Your Brand Identity
Your company sign should instantly connect with your brand identity in the viewer's mind. Consider your brand colors, fonts, look, and feel. Using your established visual identity will help reinforce brand recognition and association. Provide the sign company with your brand guidelines so they can incorporate all the essential elements. Keep photos of your current branding on hand for reference as you provide design input. Ensure the result aligns with the branding you’ve worked hard to establish.
2. Prioritize Visibility and Readability
Two of the most important qualities for your new sign are visibility and readability. You want a sign that grabs attention and is easy to read at any time of day. Think about sign placement, size, materials, colors, and lighting to optimize visibility. Make sure the text is large enough to read from a reasonable distance. Use contrasting colors that won’t bleed together. Consider different lighting options to make your sign pop. Share traffic patterns, viewing distances, and lighting conditions with your sign company so they can factor it all into the design. Maximum visibility and readability will make your investment go further.
3. Convey Your Company's Personality
When designing a new sign, think about the emotion and messaging you want viewers to connect with. Do you want to come across as innovative, friendly, sophisticated, or dependable? Share adjectives that describe your desired brand personality with sign companies. Consider visuals that can express your character too, like graphics, typography, textures, shapes, and colors. Browse their design portfolio and provide samples of signs you like to help the designer understand the personality you wish to convey. Your sign should deliver the right vibe.
Creating a new sign for your business requires strategic design choices to ensure it embodies your brand identity and makes a strong visual impact. Keep these tips in mind as you work with sign companies on the perfect sign to represent you for years to come. With care and consideration during the creative process, your new company sign will become a valuable branding asset. Contact SLADE to get help designing the ideal sign for your business.
